Journal of Marketing Science ›› 2014, Vol. 10 ›› Issue (3): 1-18.

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30 Years' Documentary of China Marketing Association of University

Wu Jian-an   

  1. Yunnan University of Finance and Economics, Kunming 650221
  • Online:2014-09-01 Published:2014-11-10


As the historical retrospect of the nearly 30 years' activities of China Marketing Association of University, this paper describes some major activities and achievements of CMAU in three stages: 9 years of arduous pioneering, 10 years of vigorous development and 11 years of secretariat in Beijing. To reflect the reality, the documentary mainly makes references to annual brief report of CMAU. What’s more, this paper evaluates three former presidents’ work and contribution based on what author observes and interviews in the thirty times to participate in the preparatory meeting and the annual meeting of CMAU.

Key words: A Historical Review, Marketing Academia , China Marketing Association of Universities