Research on Impact of Entrepreneurs’ Micro-blogging on Corporate Brand Image and its Mechanism
Xie Qinghong, Fu Xiaorong, Li Yongqiang, He Qiang
Xie Qinghong, School of Business Administration,Southwestern University of Finance and Economics.
Fu Xiaorong, School of Business Administration,Southwestern University of Finance and Economics.
Li Yongqiang, School of Business Administration,Southwestern University of Finance and Economics.
He Qiang, Sichuan Co. Ltd,China Railway Construction Real Estate Group Co. Ltd.
Xie Qinghong, Fu Xiaorong, Li Yongqiang, He Qiang. Research on Impact of Entrepreneurs’ Micro-blogging on Corporate Brand Image and its Mechanism[J]. Journal of Marketing Science, 2013, 9(4): 101-119.