The Shape of Crowding—The Effects of Social Crowding on Shape Preference
Li Ruiqin, Yang Hailong, Wang Yan, Guo Guoqing
Li Ruiqin, School of Business, Shandong University, Weihai;
Yang Hailong, School of Marketing &Logistics Management, Nanjing University of Finance and Economics;
Wang Yan, School of Humanities and Social Sciences, Beiing Institute of Petrochemical Technology;
Guo Guoqing,Business School, Renmin University of China
Li Ruiqin, Yang Hailong, Wang Yan, Guo Guoqing. The Shape of Crowding—The Effects of Social Crowding on Shape Preference[J]. Journal of Marketing Science, 2024, 4(4): 37-54.