Entertainment and Education—The Impact of OnlineEnvironmental Protection Game Participation on Offline Pro-Environmental Behavior
Zhang Yuhui; Kong Dequan, Shen Jiang; Wang Fengxia
Zhang Yuhui; International Business School, Hainan University;
Kong Dequan, International Business School, Hainan University;
Shen Jiang; College of Management and Economics, Tianjin University;
Wang Fengxia,College of International Tourism and Public Administration, Hainan University
Zhang Yuhui, Kong Dequan, Shen Jiang, Wang Fengxia. Entertainment and Education—The Impact of OnlineEnvironmental Protection Game Participation on Offline Pro-Environmental Behavior[J]. Journal of Marketing Science, 2024, 4(4): 19-36.