Effects of Romantic Experiences on Consumer Preference for Self-Improvement Products
Zhang Junyan, Yang Yan, Jin Shan, Jing Fengjie
Zhang Junyan, School of Business, East China University of Science and Technology;
Yang Yan, School of Sports Science and Engineering, East China University of Science and Technology
Jin Shan, School of Business, East China University of Science and Technology;
Jing Fengjie,School of Business, East China University of Science and Technology;
Zhang Junyan, Yang Yan, Jin Shan, Jing Fengjie. Effects of Romantic Experiences on Consumer Preference for Self-Improvement Products[J]. Journal of Marketing Science, 2024, 4(4): 1-18.