The older the better—the influence of consumers' stereotypes about the birth years of popular names on brand preference
Zhang Yueyan, Wang Yuling, Jiang Yushi, Ni Xuan, Huo Jiale
Zhang Yueyan, School of Economics and Management,Southwest Jiaotong University;Sichuan Key Laboratory of Service Science and Innovation;
Wang Yuling, School of Economics and Management,Southwest Jiaotong University;
Jiang Yushi, School of Economics and Management,Southwest Jiaotong University;
Ni Xuan, School of Economics and Management,The National University of Malaysia;
Huo Jiale,School of Economics and Management,Nanjing Agricultural University
Zhang Yueyan, Wang Yuling, Jiang Yushi, Ni Xuan, Huo Jiale. The older the better—the influence of consumers' stereotypes about the birth years of popular names on brand preference[J]. Journal of Marketing Science, 2024, 4(3): 93-112.