Pros and Cons or only Pros—The Effects of Message Sidedness on Sustainable Consumer Behavioral Intentions
Zhang Yi,Yan Li,Wang Yonggui
Zhang Yi,College of Business Administration,Capital University of Economics and Business;
Yan Li,College of Business Administration,Capital University of Economics and Business;
Wang Yonggui,College of Business Administration,Zhejiang Gongshang University
Zhang Yi, Yan Li, Wang Yonggui. Pros and Cons or only Pros—The Effects of Message Sidedness on Sustainable Consumer Behavioral Intentions[J]. Journal of Marketing Science, 2024, 4(3): 1-18.