Research Hotspots and Evolution Path of Brand Revitalization—Based on the View of Bibliometrics
Tang Yanfei, Wang Liangyan
Tang Yanfei, Antai College of Economics and Management,Shanghai Jiao Tong University;
Wang Liangyan, Antai College of Economics and Management,Shanghai Jiao Tong University
Tang Yanfei, Wang Liangyan. Research Hotspots and Evolution Path of Brand Revitalization—Based on the View of Bibliometrics[J]. Journal of Marketing Science, 2024, 4(2): 44-60.