The Matching Effect of Information Abstractness and Repetition Strategy in Continuous Exposure of Targeted Advertising
Chen Xingyu, Huang Minxue, Yu Zhengdong, Wang Yating
Chen Xingyu, School of Economics and Management, Wuhan University;
Huang Minxue, School of Economics and Management, Wuhan University;
Yu Zhengdong, Jinjiang District Standing Committee, Chengdu;
Wang Yating, School of Economics and Management, Wuhan University
Chen Xingyu, Huang Minxue, Yu Zhengdong, Wang Yating. The Matching Effect of Information Abstractness and Repetition Strategy in Continuous Exposure of Targeted Advertising[J]. Journal of Marketing Science, 2024, 4(2): 121-138.