Brand Effects on Merger &Acquisition: Corporate Brand Architecture and the Long-term Performance of the Acquire
Jiang Lianxiong,Liu Zeyun,Lan Ziyuan
Jiang Lianxiong, School of Marxism,Sun Yat-sen University;
Liu Zeyun, International School of Finance &Business,Sun Yat-sen University;
Lan Ziyuan, International School of Finance &Business,Sun Yat-sen University;
Jiang Lianxiong, Liu Zeyun, Lan Ziyuan. Brand Effects on Merger &Acquisition: Corporate Brand Architecture and the Long-term Performance of the Acquire[J]. Journal of Marketing Science, 2024, 4(1): 79-106.