Study on the Inverted U-shape Effects of Streamers Volume on Brands' Sales Performances in Live Streaming Commerce—Empirical Evidences from the Cosmetics Industry
Li Guoxin, Tang Peiwen
Li Guoxin, School of Economics and Management,Harbin Institute of Technology
Tang Peiwen,School of Economics and Management,Harbin Institute of Technology
Li Guoxin, Tang Peiwen. Study on the Inverted U-shape Effects of Streamers Volume on Brands' Sales Performances in Live Streaming Commerce—Empirical Evidences from the Cosmetics Industry[J]. Journal of Marketing Science, 2024, 4(1): 18-35.