Technical or Colloquial——The Influence of Innovative Product's Advertising Style on Consumer's Product Adoption
Wang Changzheng,Wu Jingjing,Cai Aixin,Zhang Xixi,Cai Wenpei
Wang Changzheng, School of Economics and Management,Wuhan University;
Wu Jingjing, School of Economics and Management,Wuhan University;
Cai Aixin, School of Arts and Communication,China University of Geosciences,Wuhan;
Zhang Xixi, School of Economics and Management,Wuhan University;
Cai Wenpei, School of Economics and Management,Wuhan University;
Wang Changzheng, Wu Jingjing, Cai Aixin, Zhang Xixi, Cai Wenpei. Technical or Colloquial——The Influence of Innovative Product's Advertising Style on Consumer's Product Adoption[J]. Journal of Marketing Science, 2024, 4(1): 121-138.