Study on the Motivations of Small and Medium-sized Merchants' Participations in Emerging Online Discount Platforms: Based on the Perspective of Customer Operation Capability
Li Xiaoling,Wang Lingpiao,Bai Yin,Wu Zongshu
Li Xiaoling, School of Economics and Business Administration,Chongqing University;
Wang Lingpiao, School of Economics and Business Administration,Chongqing University;
Bai Yin, College of Management and Economics,Tianjin University;
Wu Zongshu, School of Economics and Business Administration,Chongqing University;
Li Xiaoling, Wang Lingpiao, Bai Yin, Wu Zongshu. Study on the Motivations of Small and Medium-sized Merchants' Participations in Emerging Online Discount Platforms: Based on the Perspective of Customer Operation Capability[J]. Journal of Marketing Science, 2024, 4(1): 107-120.