Does Native Advertising Really Work—A Review of Factors Affecting Native Advertising Effectiveness
Wang Jun, Liu Yi
Wang Jun,Antai College of Economics and Management,Shanghai Jiao Tong University
Liu Yi,Antai College of Economics and Management,Shanghai Jiao Tong University
Wang Jun, Liu Yi. Does Native Advertising Really Work—A Review of Factors Affecting Native Advertising Effectiveness[J]. Journal of Marketing Science, 2024, 4(1): 1-17.