Smart or Cute? The Influences of the Service Robots’ Characteristics on Customer Satisfaction
Zhu Yimin,Liang Jiaming,Wu Jifei
Zhu Yimin,School of Business, Sun Yat-sen University;
Liang Jiaming,School of Business, Sun Yat-sen University;
Wu Jifei, School of Maxism, Sun Yat-sen University
Zhu Yimin, Liang Jiaming, Wu Jifei. Smart or Cute? The Influences of the Service Robots’ Characteristics on Customer Satisfaction[J]. Journal of Marketing Science, 2023, 3(4): 41-59.