What Kind of Persona is Preferred: The Effect of Intelligent Voice Communication
Modes on Consumers’ Brand Attachment
Qi Haifeng, Yu Hui,Fei Hongping
Qi Haifeng, School of Business, East China University of Science & Technology
Yu Hui, School of Business, East China University of Science & Technology
Fei Hongping, School of Business, East China University of Science & Technology
Qi Haifeng, Yu Hui, Fei Hongping. What Kind of Persona is Preferred: The Effect of Intelligent Voice Communication
Modes on Consumers’ Brand Attachment[J]. Journal of Marketing Science, 2023, 3(4): 22-40.