Creating a Personal Brand-oriented Virtual Influencer: The Strategy of Emotional Practices
Xu Zhennan,Liu Xi ,Liu Guilin
Xu Zhennan,School of Economics and Management, Tsinghua University
Liu Xi ,School of Economics and Management, Tsinghua University
Liu Guilin,School of Economics and Management, Tsinghua University
Xu Zhennan, Liu Xi , Liu Guilin. Creating a Personal Brand-oriented Virtual Influencer: The Strategy of Emotional Practices[J]. Journal of Marketing Science, 2023, 3(4): 123-143.