The Dual-Path Effect of Message Intervention Strategies on the Purchase Intentions of Environmentally Friendly Products
Li Yang, Yang Dandan , Liang Yuxuan
Li Yang, School of Business, Beijing Technology and Business University
Yang Dandan , School of Business, Beijing Technology and Business University
Liang Yuxuan,School of Business, Beijing Technology and Business University
Li Yang, Yang Dandan , Liang Yuxuan. The Dual-Path Effect of Message Intervention Strategies on the Purchase Intentions of Environmentally Friendly Products[J]. Journal of Marketing Science, 2023, 3(4): 102-122.