Research on the Marketing Effects of Visual, Auditory and Content Features of
Short Videos on E-commerce Platform
Sun Zhenghui, Zheng Jianping, Wang Youwei
Sun Zhenghui,Shanghai Byte Dance Technology Co., Ltd;
Zheng Jianping, School of Management, Fudan University
Wang Youwei,School of Management, Fudan University
Sun Zhenghui, Zheng Jianping, Wang Youwei. Research on the Marketing Effects of Visual, Auditory and Content Features of
Short Videos on E-commerce Platform[J]. Journal of Marketing Science, 2023, 3(4): 1-21.