From Distant to Near: The Effect of Perceived Financial Constraint on Consumer's Brand Extension Evaluation
Xiong Jiwei,Wei Haiying, Chen Siyun, Yu Xiaomin
Xiong Jiwei,School of Economics and Management, Wuhan University
Wei Haiying, School of Management, Jinan University ;Research Institute on Brand Innovation and Development of Guangzhou Chen Siyun, School of Social Sciences, Tsinghua University
Yu Xiaomin,School of Management, Jinan University
Xiong Jiwei, Wei Haiying, Chen Siyun, Yu Xiaomin. From Distant to Near: The Effect of Perceived Financial Constraint on Consumer's Brand Extension Evaluation[J]. Journal of Marketing Science, 2023, 3(3): 63-81.