Enjoy the Present or Look Towards the Future:
The Influence of Happiness Orientation on Purchase Preference
Yang Yan,Yu Ying
Yang Yan,School of Sports Science and Engineering, East China University of Science and Technology
Yu Ying,School of Economics and Management, Huazhong Agricultural University
Yang Yan, Yu Ying. Enjoy the Present or Look Towards the Future:
The Influence of Happiness Orientation on Purchase Preference[J]. Journal of Marketing Science, 2023, 3(2): 96-114.