" Extenuating" or " Worse"
—The Impact of Cultural Mixing on Consumers’ Willingness to Forgive
Nie Chunyan,Wang Tao,Liu Yingwei
Nie Chunyan,School of Business Administration, Jiangxi University of Finance and Economics
Wang Tao,Research Center for Organizational Marketing of Wuhan University
Liu Yingwei,School of Economics and Politics, Hubei College of Arts and Sciences
Nie Chunyan, Wang Tao, Liu Yingwei. " Extenuating" or " Worse"
—The Impact of Cultural Mixing on Consumers’ Willingness to Forgive[J]. Journal of Marketing Science, 2023, 3(2): 20-36.