The Effect of Psychological Resource Depletion on Consumers’ Ambiguity Aversion Behaviors
Yao Qing,Jiang Xia, Lei Xi, Yang Defeng
Yao Qing,School of Economics and Management, University of Science and Technology Beijing
Jiang Xia, School of Business Administration, Chongqing Technology and Business University
Lei Xi, School of Management, Jinan University
Yang Defeng,School of Management, Jinan University
Yao Qing, Jiang Xia, Lei Xi, Yang Defeng. The Effect of Psychological Resource Depletion on Consumers’ Ambiguity Aversion Behaviors[J]. Journal of Marketing Science, 2023, 3(2): 137-156.