Privacy Violation Makes You Pursue Uniqueness—Based on the Psychological Mechanism of Perceptual Boundary Invasion
Liu Xinyan, Wang Lu, Liu Xiaowen, Zhai Xiuxiu
Liu Xinyan, School of Business Administration, Zhongnan University of Economics and Law
Wang Lu, School of Business Administration, Zhongnan University of Economics and Law
Liu Xiaowen, School of Business Administration, Zhongnan University of Economics and Law
Zhai Xiuxiu,School of Business Administration, Zhongnan University of Economics and Law
Liu Xinyan, Wang Lu, Liu Xiaowen, Zhai Xiuxiu. Privacy Violation Makes You Pursue Uniqueness—Based on the Psychological Mechanism of Perceptual Boundary Invasion[J]. Journal of Marketing Science, 2023, 3(2): 1-19.