Challenger Can Say No—The Effect of Advertising Texf’s Sentence Pattern and Brand Position on Consumers’ Advertising Evaluation
Zhong Ke ,Guo Huichao, Zhu Donghong
Zhong Ke ,School of Management, Hainan University
Guo Huichao, School of Management, Huazhong University of Science and Technology
Zhu Donghong,School of Management, Huazhong University of Science and Technology
Zhong Ke , Guo Huichao, Zhu Donghong. Challenger Can Say No—The Effect of Advertising Texf’s Sentence Pattern and Brand Position on Consumers’ Advertising Evaluation[J]. Journal of Marketing Science, 2022, 2(4): 75-95.