“How to Combine Graphics and Texts”
—Research on the Effect of Public Service Advertisements Based on Image Presentation Mode and Advertising Information Framework
Wu Junbao, Yang Qiang,Liu Fu
Wu Junbao, School of Management, Jinan University
Yang Qiang,School of Management, Tianjin University of Technology
Liu Fu,School of Management, Jinan University
Wu Junbao, Yang Qiang, Liu Fu. “How to Combine Graphics and Texts”
—Research on the Effect of Public Service Advertisements Based on Image Presentation Mode and Advertising Information Framework[J]. Journal of Marketing Science, 2022, 2(4): 56-74.