The Effect of Boundaries of Food Information on Perceived Healthiness and Purchase Intention
Li Ruiqin, Guo Guoqing, Cheung Sau Lan Fanny
Li Ruiqin, Business School, Renmin University of China
Guo Guoqing, Business School, Renmin University of China
Cheung Sau Lan Fanny,College of Business, City University of Hong Kong
Li Ruiqin, Guo Guoqing, Cheung Sau Lan Fanny. The Effect of Boundaries of Food Information on Perceived Healthiness and Purchase Intention[J]. Journal of Marketing Science, 2022, 2(4): 37-55.