The Impact of Gamified Distribution on Coupon Redemption Intentions and Behaviors
Pang Jun,Li Menglin,Qiu Lingyun,Chen Huan
Pang Jun,School of Business, Renmin University of China
Li Menglin,School of Business, Renmin University of China
Qiu Lingyun,Guanghua School of Management, Peking University
Chen Huan,CNPC Managers Training Institute
Pang Jun, Li Menglin, Qiu Lingyun, Chen Huan. The Impact of Gamified Distribution on Coupon Redemption Intentions and Behaviors[J]. Journal of Marketing Science, 2022, 2(3): 80-98.