Have a "Sang Tea"?!
The Influences of Advertisements with Different Emotional Appeals on Consumers' Product Preferences
Lu Yue,Lei Xi,Zheng Minxia,Yang Defeng
Lu Yue,School of Business Administration, Guangdong University of Finance & Economics
Lei Xi ,School of Management, Jinan University
Zheng Minxia,School of Management, Jinan University
Yang Defeng,School of Management, Jinan University
Lu Yue, Lei Xi, Zheng Minxia, Yang Defeng. Have a "Sang Tea"?!
The Influences of Advertisements with Different Emotional Appeals on Consumers' Product Preferences[J]. Journal of Marketing Science, 2022, 2(3): 119-135.