Research on the Influence Mechanism of Regional Cultural Distinctiveness
on Sojourners' Self-brand Connection
Jin Cai,Li Yanjun, Li Linzhu, Bao Yuze
Jin Cai,College of Economics and Management, Huazhong Agricultural University
Li Yanjun,College of Economics and Management, Huazhong Agricultural University
Li Linzhu,College of Economics and Management, Huazhong Agricultural University
Bao Yuze,College of Economics and Management, Huazhong Agricultural University
Jin Cai, Li Yanjun, Li Linzhu, Bao Yuze. Research on the Influence Mechanism of Regional Cultural Distinctiveness
on Sojourners' Self-brand Connection[J]. Journal of Marketing Science, 2022, 2(2): 140-156.