Close Shot or Panorama ?
The Influence of Interaction between Advertising Scene Presentation and Product Type on Purchase Intention
Miao Miao,Wang Ya,Li Jiang, Jiang Yushi
Miao Miao,School of Economics and Management, Southwest Jiaotong University
Wang Ya,School of Economics and Management, Southwest Jiaotong University
Li Jiang,School of Economics and Management, Southwest Jiaotong University
Jiang Yushi, School of Economics and Management, Southwest Jiaotong University
Miao Miao, Wang Ya, Li Jiang, Jiang Yushi. Close Shot or Panorama ?
The Influence of Interaction between Advertising Scene Presentation and Product Type on Purchase Intention[J]. Journal of Marketing Science, 2022, 2(2): 119-139.