Investment Firm's Top Managers’ Marketing Background's Influences upon Start-up Company‘s Performance — An Empirical Analysis based upon Chinese Start-ups
Liu Ruhan,Li Xing, Wang Rui
Liu Ruhan,Guanghua School of Management, Peking University
Li Xing, Guanghua School of Management, Peking University
Wang Rui,Guanghua School of Management, Peking University
Liu Ruhan, Li Xing, Wang Rui. Investment Firm's Top Managers’ Marketing Background's Influences upon Start-up Company‘s Performance — An Empirical Analysis based upon Chinese Start-ups[J]. Journal of Marketing Science, 2022, 2(2): 1-23.