The Negative Review First-page Effect:The Influences of the Number and Depth of Additional Reviews
Yang Defeng, Lei Shuyu,Yao Qing,Gu Chenyan,Sun Yu
Yang Defeng, School of Management, Jinan University ;
Lei Shuyu,School of Management, Jinan University ;
Yao Qing,School of Economics and Management, University of Science and Technology Beijing;
Gu Chenyan,School of Management, Guangdong University of Technology ;
Sun Yu,Deputy secretary of Jinan University Party Committee
Yang Defeng, Lei Shuyu, Yao Qing, Gu Chenyan, Sun Yu. The Negative Review First-page Effect:The Influences of the Number and Depth of Additional Reviews[J]. Journal of Marketing Science, 2022, 2(1): 123-141.