Journal of Marketing Science ›› 2021, Vol. 1 ›› Issue (2): 76-94.
Previous Articles Next Articles
Wang Lilei,Wang Luqi,Xu Xing,an
Online:
Published:
Abstract: This study discusses channel misbehavior based on the perspective of Chinese interpersonal relationship, views the dimensions of channel boundary spanners’ interpersonal emotion relationships ( real emotion、assumed emotion) , and discusses the impact of boundary spanners’ interpersonal emotion relationships on misbehavior. This paper designs 2 ( real emotion: high vs. low) X 2 (assumed emotion: high vs. low) scenario simulation experiments, and emphasises discussing interaction effect of real emotion and assumed emotion on misbehavior. Results show that: ( 1) in the situation of high real emotion, high assumed emotion are more likely to reduce the misbehavior than the low assumed emotion; (2) in the situation of low real emotion, high assumed emotion are more likely to reduce the misbehavior than the low assumed emotion; (3) in the situation of high assumed emotion, high real emotion are more likely to reduce the misbehavior than the low real emotion ; (4) in the situation of low assumed emotion, high real emotion are more likely to reduce the misbehavior than the low real emotion; (5) boundary spanners’ interpersonal emotion has a negative influence on misbehavior through trust; (6) trust mediates the relationship between emotion and channel misbehavior. This study enriches the channel misbehavior for research, provides beneficial references for enterprise management misbehavior.
Key words: channel boundary spanners, real emotion, assumed emotion, trust, misbehavior
Wang Lilei, Wang Luqi, Xu Xing, an. Boundary Spanners’ Interpersonal Emotion, Trust and Misbehavior in Marketing Channels: An Experimental Study[J]. Journal of Marketing Science, 2021, 1(2): 76-94.
0 / / Recommend
Add to citation manager EndNote|Reference Manager|ProCite|BibTeX|RefWorks
URL: http://www.jms.org.cn:8081/jms/EN/
http://www.jms.org.cn:8081/jms/EN/Y2021/V1/I2/76