Halo Effect of Platforms—Scale Development and Empirical Validation of E-commerce Platform Reputation
Zhang Qilin, Wang Xuhui
Zhang Qilin, School of Business Administration, Dongbei University of Finance & Economics
Wang Xuhui,School of Business Administration, Dongbei University of Finance & Economics
Halo Effect of Platforms—Scale Development and Empirical Validation of E-commerce Platform Reputation
[J]. Journal of Marketing Science, 2021, 1(2): 1-20.