Chinese Marketing: How to Move from the Realm of Necessity to the Realm of Freedom
Jiang Qingyun, Chu Rongwei, Lu Xiongwen
Jiang Qingyun,School of management, Fudan University;
Chu Rongwei,School of management, Fudan University;
Lu Xiongwen,School of management, Fudan University;
Jiang Qingyun, Chu Rongwei, Lu Xiongwen. Chinese Marketing: How to Move from the Realm of Necessity to the Realm of Freedom[J]. Journal of Marketing Science, 2021, 1(1): 43-58.