Journal of Marketing Science ›› 2021, Vol. 1 ›› Issue (1): 3-8.
Management problems are everywhere. As social, economic, and technological development continues, the management challenges facing mankind are multiplying and changing, but the methods and tools we can use to address these challenges are also becoming increasingly abundant. In the first century of management theory development, western scholars have made fundamental and pioneering contributions. For the next one hundred years, Chinese management scholars should not and will not be absent. There is much for us to do, and much to accomplish. The rising of the Chinese economy offers a rare opportunity, and places an urgent call, for us to further develop management theory. We should learn from the rich western experiences – both successful and unsuccessful - and stay closely connected with the Chinese management practices, for the purpose of promoting social and economic development and at the same time improving management theory to the benefit of all. This is a golden age for management theory development in China.
Fangruo Chen. A Golden Age for Management Theory Development in China[J]. Journal of Marketing Science, 2021, 1(1): 3-8.
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