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Zhu Huawei, Huang Minxue. Does Hyperopia Lead to Self-Control or Indulgence? Self-Construal and Impulsive Buying[J]. Journal of Marketing Science, 2012, 8(3): 45
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Wu Jintao, Chen Junsong, Dou Wenyu. The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need[J]. Journal of Marketing Science, 2012, 8(3): 120
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Liu Lei, Wang Chenglu. The Impact of Regulatory Focus and Promotion Framing on Buy Intention: Examining the Interaction Effect[J]. Journal of Marketing Science, 2012, 8(2): 34
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Wang Junyang, Wang Haizhong, Tian Yang. The Impact of Processing Strategies on Product Evaluations: The Moderating Effect of Extension Distances[J]. Journal of Marketing Science, 2012, 8(1): 20
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Zhang Xin'an. Consciousness of Social Face and Conspicuous Consumption of Luxury Products in the Chinese Society[J]. Journal of Marketing Science, 2012, 8(1): 76
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Zheng Yuhuang, Dong Chunyan. The Impact of Decision Interruption on Consumer Self-Control[J]. Journal of Marketing Science, 2011, 7(1): 1
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