Limited-quantity appeal or limited-time appeal can lead to sharing? Perceived scarcity and Altruistic motives’ chain mediation
Zhu Huawei, Tang Dianhua, Duan Xiaoling
Zhu Huawei,Economics and Management School, Wuhan University
Tang Dianhua,Economics and Management School, Wuhan University
Duan Xiaoling,Economics and Management School, Wuhan University
Zhu Huawei, Tang Dianhua, Duan Xiaoling. Limited-quantity appeal or limited-time appeal can lead to sharing? Perceived scarcity and Altruistic motives’ chain mediation[J]. Journal of Marketing Science, 2018, 14(2): 84-100.