Study on Chinese Brand Cultural Archetype:Theory Building and Cross-Cultural Comparison
Liu Ying-wei, Wang Tao, Zhou Ling, Nie Chun-yan
Liu Ying-wei,School of Innovation and Entrepreneurship Education, Hu Bei University of Arts and Science; Research Center for Organizational Marketing of Wuhan University;
Wang Tao, Research Center for Organizational Marketing of Wuhan University;
Zhou Ling,Business School of Hunan University;
Nie Chun-yan,School of Business Administration, Jiangxi University of Finance and Economics