Abstract:

With the rapid economic growth, the China questions have been attracting more and more attention in academics. However, what are the China questions and what are the good China questions? These are the crucial questions lacking of in-depth discussion. In this paper, we discuss how to evaluate the quality of the China questions using the research development in the economic field as a reference. We then describe the current status of the China question research in the marketing field and share our research experience in this area. At the end, we provide some suggestions for future development in marketing research of the China questions.