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Fan Xiaomeng, Zheng Yuhuang, Chen Huihui, Yang Wenying. An Investigation of The Effect of Messiness on Consumer Self-Control[J]. Journal of Marketing Science, 2012, 8(4): 71
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Xie Lishan, Peng Jiamin. Impact of Organizational Learning Climate and Employee Predispositions to Adapt on Frontline Employee’s Customer Need Knowledge (CNK)[J]. Journal of Marketing Science, 2012, 8(3): 30
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Xu Jian，Wang Xuhui，Li Xin. Enterprise Microblogging Value Dimensions and Its Influence on Brand Loyalty[J]. Journal of Marketing Science, 2012, 8(3): 107
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LiHui,Li Jingqiang,Wang Kewen. Is Regular Customer Value the Same?Theoretical Reconstruction and Comparative Study of the Mechanism of Regular Customers’ Retention Willingness from the Perspective of Attribution Theory[J]. Journal of Marketing Science, 2012, 8(2): 13
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Liu Lei, Wang Chenglu. The Impact of Regulatory Focus and Promotion Framing on Buy Intention: Examining the Interaction Effect[J]. Journal of Marketing Science, 2012, 8(2): 34
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Wu Ruijuan, Wang Chenglu, Li Dongjin, Ma Yunfei. Consumption goals, implementation intention and active consumption behavior[J]. Journal of Marketing Science, 2012, 8(2): 64
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Zheng Xiaoying, Peng Siqing . Consumers’ Reactions to National or International Advertising Appeals[J]. Journal of Marketing Science, 2012, 8(1): 1
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Wang Junyang, Wang Haizhong, Tian Yang. The Impact of Processing Strategies on Product Evaluations: The Moderating Effect of Extension Distances[J]. Journal of Marketing Science, 2012, 8(1): 20
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