Abstract:

As a ubiquitous social phenomenon, social exclusion can exert negative impacts on both excluded individuals and source of ostracism. Building on the previous studies in psychology domain, the current paper systematically summarizes the influence of social exclusion experience on individuals’ physiological feedback, psychological reactance, cognitive ability and coping strategies. In addition, this review sheds new light on the source of ostracism’s reactions in response to social exclusion. What’s more, we make a detailed review of the marketing research about social exclusion and their related empirical findings. Accordingly, the current paper discusses the importance of social exclusion research theoretically and empirically, and outlines the directions for future research about social exclusion in marketing domain.

Key words: social exclusion, excluded individuals, source of ostracism, coping strategy, consumer behavior