The effects of online product presentation’s sensory cues on consumer’s purchase intention: A mental imagery perspective
Su Jinglei, Yin Chengyue, Guo Shuai
Su Jinglei, School of Business, Northeast Normal University.
Yin Chengyue, School of Business, Northeast Normal University.
Guo Shuai, School of Business, Northeast Normal University.
Su Jinglei, Yin Chengyue, Guo Shuai. The effects of online product presentation’s sensory cues on consumer’s purchase intention: A mental imagery perspective[J]. Journal of Marketing Science, 2016, 12(2): 87-99.