Research on Situation Suitability of Purchase Restrictions of Promotion: A Comparative Analysis of Time-limited and Quantity-limited Promotions
Li Yan, Li Dongjin, Ma Minglong
Li Yan, College of Business Administration, Capital University of Economics and Business.
Li Dongjin, Business School, Nankai University.
Ma Minglong, Business School, Nankai University.
Li Yan, Li Dongjin, Ma Minglong. Research on Situation Suitability of Purchase Restrictions of Promotion: A Comparative Analysis of Time-limited and Quantity-limited Promotions[J]. Journal of Marketing Science, 2016, 12(2): 58-74.