A Survey of Consumers’ Willingness to Pay: Taking Organic Food as an Example
Xu Yingjun, Yin Shijiu, Song Hongjie, Wu Linhai
Xu Yingjun, School of Economics, Qufu Normal University, Rizhao, 276826.
Yin Shijiu, School of Economics, Qufu Normal University, Rizhao, 276826.
Song Hongjie, School of Economics, Qufu Normal University, Rizhao, 276826.
Wu Linhai, Food Safety Research Base of Jiangsu Province(School of Business), Jiangnan University, Wuxi, 214122.Synergetic Innovation Center of Food Safety and Nutrition, Jiangnan University, Wuxi, 214122.
Xu Yingjun, Yin Shijiu, Song Hongjie, Wu Linhai. A Survey of Consumers’ Willingness to Pay: Taking Organic Food as an Example[J]. Journal of Marketing Science, 2015, 11(3): 120-138.