Advantage and Disadvantage of Out-of-Stock: Research on Similar Alternative Purchase Intention with Perceived Scarcity and Psychological Reactance as Mediators
Li Dongjin, Zhang Chenghu, Li Yan
Li Dongjin, Business School, Nankai University.
Zhang Chenghu, Business School, Nankai University.
Li Yan, College of Business Administration, Capital University of Economics and Business.
Li Dongjin, Zhang Chenghu, Li Yan. Advantage and Disadvantage of Out-of-Stock: Research on Similar Alternative Purchase Intention with Perceived Scarcity and Psychological Reactance as Mediators[J]. Journal of Marketing Science, 2015, 11(2): 34-50.