Effect of Product Type and Time Pressure on Consumers’ Online Impulse Buying Intention
Zhao Zhanbo, Du Xiaomeng, Liang Fan, Zhu Xiaoming
Zhao Zhanbo, Schoold of Software & Microelectronics, Peking Universty.
Du Xiaomeng, Beijing Baifendian Information Technology Inc..
Liang Fan, Schoold of Software & Microelectronics, Peking Universty.
Zhu Xiaoming, Central University of Finance and Economics.
Zhao Zhanbo, Du Xiaomeng, Liang Fan, Zhu Xiaoming. Effect of Product Type and Time Pressure on Consumers’ Online Impulse Buying Intention[J]. Journal of Marketing Science, 2015, 11(2): 118-132.