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Li Fei, Jia Sixue, Mi Bu. Who Brought Marketing into China?--Textual Research of History on the Early Dissemination of Marketing in China[J]. Journal of Marketing Science, 2012, 8(4): 47
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ZHUANG Gui-Jun, LIAO Xiu-Wu, ZHANG Xu-Bing, ZHOU Nan. Firm’s Interactive Capability and Interactive Strategies: A Framework Based on Internet Interactive Technologies[J]. Journal of Marketing Science, 2012, 8(4): 59
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Wang Shuang, Lu Juan, Jiang Xuping. The impact of information persuasion on consumer attitudes——based on moderating effects of product knowledge[J]. Journal of Marketing Science, 2012, 8(4): 105
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Ying Ding, Jing Xu, Ying Zhang. Why Is It So Difficult to Choose?The Impact of Diverging Inferences of Choice Difficulty on Choice Making[J]. Journal of Marketing Science, 2012, 8(3): 1
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Xie Lishan, Peng Jiamin. Impact of Organizational Learning Climate and Employee Predispositions to Adapt on Frontline Employee’s Customer Need Knowledge (CNK)[J]. Journal of Marketing Science, 2012, 8(3): 30
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Cai Yuanyuan，He Jiaxun. appiness and Peacefulness: The Influence of Positive Emotions on Country-of-Origin effect[J]. Journal of Marketing Science, 2012, 8(3): 76
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. Research on the Impact of Self-Congruity on Consumer Attribution and Purchase Intention during Product Harm Crisis under Ambiguous Situation[J]. Journal of Marketing Science, 2012, 8(3): 88
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Liu Lei, Wang Chenglu. The Impact of Regulatory Focus and Promotion Framing on Buy Intention: Examining the Interaction Effect[J]. Journal of Marketing Science, 2012, 8(2): 34
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Wu Ruijuan, Wang Chenglu, Li Dongjin, Ma Yunfei. Consumption goals, implementation intention and active consumption behavior[J]. Journal of Marketing Science, 2012, 8(2): 64
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