The Influence of Company Micro blog Interaction Tactics on Consumer-brand Relationship: Based on Grounded Theory
Yan Xing, Chang Yaping
Yan Xing, School of Management, Wuhan Textile University; School of Management, Huazhong University of Science and Technology;
Chang Yaping, School of Management, Huazhong University of Science and Technology.
Yan Xing, Chang Yaping. The Influence of Company Micro blog Interaction Tactics on Consumer-brand Relationship: Based on Grounded Theory[J]. Journal of Marketing Science, 2013, 9(1): 62-78.